# Who Owns Marketing Strategy When You Have Multiple Agencies?: Editable Worksheet

This worksheet accompanies [the Agency Field Guide article](https://agencyfieldguide.com/guides/who-owns-strategy-with-multiple-agencies) by Tim Kilroy.

Copy this document into your preferred editor. Replace the bracketed prompts with your details, remove inapplicable items and agree on the result with the people responsible for the work. Keep confidential information in an appropriately controlled location.

## Use this decision-rights worksheet.

Complete a separate entry for each recurring decision category.

- We need to decide [question] because [commercial reason].
- [Driver] will gather the evidence and prepare the recommendation by [date].
- [Contributors] must review the options because their work is affected.
- [Approver] has authority to decide within [budget or scope limits].
- The options will be compared using [criteria and evidence].
- We will record the decision and reasoning in [location].
- [People] will receive the decision and implement [actions].
- We will reconsider the decision if [specific condition] changes.

Try the worksheet on a real budget or campaign decision. If no one can name the approver, resolve that gap before asking the agencies to produce more plans. Use [the collaboration agreement](https://agencyfieldguide.com/guides/how-to-get-marketing-agencies-to-work-together) to make the resulting responsibilities explicit.