# What to Do When Your Marketing Agencies Disagree: Editable Worksheet

This worksheet accompanies [the Agency Field Guide article](https://agencyfieldguide.com/guides/what-to-do-when-marketing-agencies-disagree) by Tim Kilroy.

Copy this document into your preferred editor. Replace the bracketed prompts with your details, remove inapplicable items and agree on the result with the people responsible for the work. Keep confidential information in an appropriately controlled location.

## Use this resolution brief.

Ask both agencies to contribute to one document.

- We need to decide [specific question] by [date] because [business consequence].
- The agreed facts are [observations], supported by [sources].
- Agency A recommends [action] because it assumes [conditions].
- Agency B recommends [action] because it assumes [conditions].
- Each option requires [cost, capacity and changes to other work].
- The evidence that could change our decision is [evidence].
- [Approver] will choose the course of action using [criteria].
- We will review the choice when [date or condition] is reached.

After the decision, ask the agencies to explain how they will implement it together. Persistent refusal to follow an authorized decision is a relationship issue, which [the underperformance guide](https://agencyfieldguide.com/guides/how-to-address-an-underperforming-agency) addresses separately.