# How to Write a Campaign Brief Your Agency Can Use: Editable Worksheet

This worksheet accompanies [the Agency Field Guide article](https://agencyfieldguide.com/guides/how-to-write-a-campaign-brief) by Tim Kilroy.

Copy this document into your preferred editor. Replace the bracketed prompts with your details, remove inapplicable items and agree on the result with the people responsible for the work. Keep confidential information in an appropriately controlled location.

## Use this campaign brief.

Answer these prompts in plain language and remove anything that does not affect a decision.

- We need to improve [business condition] because [commercial consequence].
- The evidence we have is [baseline and source], and we remain uncertain about [assumption].
- We want [audience] to move from [current behavior] to [desired behavior].
- They should believe [proposition] because [supporting evidence].
- The campaign must comply with [requirements] and work within [operational constraints].
- The available budget covers [items] and excludes [items].
- We need [milestones] by [dates] because [reasons].
- We will evaluate the work against [criteria] and results using [measures].
- [Approver] will consolidate feedback and approve the work through [process].

Have the agency explain the brief back to you in its own words. Resolve differences before production. When your circumstances change, use [the brief-change process](https://agencyfieldguide.com/guides/how-to-change-a-campaign-brief) so the team can assess the consequences together.