# What Should You Expect From Your Marketing Agency?: Editable Worksheet

This worksheet accompanies [the Agency Field Guide article](https://agencyfieldguide.com/guides/what-to-expect-from-your-marketing-agency) by Tim Kilroy.

Copy this document into your preferred editor. Replace the bracketed prompts with your details, remove inapplicable items and agree on the result with the people responsible for the work. Keep confidential information in an appropriately controlled location.

## Use this responsibility agreement.

Complete the statements with the agency and compare them with the scope.

- The agency is responsible for [work and advice] within [limits].
- The client is responsible for supplying [inputs] and deciding [matters].
- We will accept completed work using [criteria and reviewer].
- We will prioritize requests through [process] when demand exceeds capacity.
- We will communicate routine matters through [channel] and urgent matters through [route].
- We will assess results using [measures], while recording relevant dependencies and limitations.
- We will address missed commitments through [escalation process].
- We will review these expectations on [date] or when [material change] occurs.

When expectations are already in dispute, use [the underperformance guide](https://agencyfieldguide.com/guides/how-to-address-an-underperforming-agency) to compare specific commitments with the evidence before deciding what needs to change.