# What to Do When You Dislike Your Agency's Creative Work: Editable Worksheet

This worksheet accompanies [the Agency Field Guide article](https://agencyfieldguide.com/guides/what-to-do-if-you-dislike-agency-creative) by Tim Kilroy.

Copy this document into your preferred editor. Replace the bracketed prompts with your details, remove inapplicable items and agree on the result with the people responsible for the work. Keep confidential information in an appropriately controlled location.

## Use this creative-evaluation worksheet.

Review the work independently before discussing differences with the agency.

- The intended audience is [group], and the work should help it understand [message].
- The desired response is [action], under the conditions described in [brief].
- The work communicates [observation], supported by [specific reference].
- We have confirmed [facts and requirements] with [qualified reviewer].
- Our concern is [issue], which may affect the audience by [consequence].
- We need [evidence or explanation] before deciding whether the concern is material.
- We recommend [approve, revise, investigate or replace the direction] because [reason].
- [Approver] will decide the next step after [required input].

Give the agency the resulting decision and the reasoning behind it. [The feedback guide](https://agencyfieldguide.com/guides/how-to-give-feedback-to-your-agency) explains how to turn that decision into a usable revision request.