# One-page agency brief

Use short answers. Share the same version with each finalist. Remove information that should not be distributed and arrange confidential access separately where needed.

Company and website:

Decision owner and working contact:

## The decision

The business condition we need to improve:

Why it matters now:

What we know, with supporting evidence:

What remains uncertain:

What we have already tried, when, and what happened:

## The operating conditions

Customers, offer, buying cycle and relevant economics:

Fixed constraints (platforms, geography, regulation, timing, resources):

What our team can supply, with owners and available capacity:

What we need an external partner to supply:

## The commercial boundaries

Budget range for agency fees:

Separate budget for media, production, software and other costs:

Desired start, first-phase duration and decision point:

Non-negotiable requirements (keep this list short):

## What we ask you to provide

Please provide your preliminary diagnosis and assumptions, proposed scope and exclusions, team and availability, relevant evidence, first-phase milestones, client dependencies, full cost and commercial terms. Identify what you would postpone or decline to do, and explain why.

We will compare services fit, client fit, team, pricing and evidence using the same criteria for each provider. We are not requesting a complete unpaid strategy or speculative creative campaign.

Decision process, stakeholders and target date:

Questions should be sent to: