# Why Do Multiple Agencies Claim the Same Sale?: Editable Worksheet

This worksheet accompanies [the Agency Field Guide article](https://agencyfieldguide.com/guides/how-to-evaluate-overlapping-agency-attribution) by Tim Kilroy.

Copy this document into your preferred editor. Replace the bracketed prompts with your details, remove inapplicable items and agree on the result with the people responsible for the work. Keep confidential information in an appropriately controlled location.

## Use this measurement agreement.

Complete this document with the agencies and the internal owner of the business records.

- We define the business outcome as [event], counted in [system] under [rules].
- We report the period in [time zone] and account for [returns, cancellations and adjustments].
- Each agency will disclose its attribution model, observation window and material limitations.
- [Measurement owner] will investigate discrepancies using [approved records and access].
- We will keep platform-attributed results separate from the reconciled business total.
- We will assess additional impact using [method], subject to [limitations].
- Any fee calculation will follow [contract reference], and changes require [approval].
- We will record definition changes and review this agreement on [date].

Use [the agency-reporting guide](https://agencyfieldguide.com/guides/what-good-marketing-agency-reporting-looks-like) for the rest of the reporting discussion. The purpose of reconciliation is to make decisions with a clear understanding of the evidence, including what remains uncertain.