Retention Theory
retentiontheory.comIn its own words
“Retention isn't just about sending more emails — it's about customer consumption cycles, subscription logic, understanding cancel reasons, and building a brand experience so seamless that staying is easier than leaving”
Services
- Retention Marketing (Email, SMS & Loyalty)
- Strategy & Consulting
- Revops (CRM, Hubspot, Salesforce, Monday)
Industries
No client pattern yet.
Based on 10 named clients.
Selected work
Projects Retention Theory publishes on its own site.
- 01
Published case study
26% Surge in 2nd-Order Loyalty
- 02
Published case study
54% Reduction in Early Churn
- 03
Published case study
65% Lift in Cancellation Recovery
Clients they name
10 companies named on Retention Theory’s site.
- Buddies Gum
- Duradry
- Feel Goods
- Good Bacteria
- Kaged
- Llama Naturals
- MaryRuth's / MaryRuth Organics
- Necessaire
- Nunona
- Wellbel
How they work
Engagement
Two options: a 4-month Pre-Launch Retention Foundation engagement and an ongoing Fractional Retention Advisor monthly retainer; all engagements month-to-month with no long-term contracts
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