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In its own words

Branding is not just logos or clever ads — it is a deep process of building business value based on core human values (Brand-Led Business Building®: Vision, Operations, Expression, Traction)
Based in
San Francisco, California and Portland, Oregon, USA
Founded
1994
A visual selected by FINE for its website

Selected work

Projects FINE publishes on its own site.

  1. 01

    Kimpton Hotels

    Brand Revolution For a Hospitality Pioneer

  2. 02

    The Coppola Companies

    Staging the Full Cast of Coppola Brands

  3. 03

    Canyon Ranch

    Matching Guest Intention to Experience Impact

Clients they name

69 companies named on FINE’s site.

  • Accel Partners
  • American Securities
  • Anchor Brewing
  • Antheros
  • Apple
  • Aramark
  • Auberge Collection
  • Bella Pictures
  • Blueline Capital
  • Bobby Hotels
  • BRAND Napa Valley
  • Campari
  • Canyon Ranch
  • Carmel Partners
  • CH2M Hill
  • Chateau Montelena
  • Cisco
  • Clarisonic
  • Cloudera
  • Corinthia Hotels (Verdi Hotels)
  • Curator Hotel & Resort Collection
  • Darioush
  • Docudent
  • EA
  • Ferguson Wellman
  • FGM Architects
  • Francis Ford Coppola / The Coppola Companies
  • Francisco Partners
  • Guardian Real Estate Services
  • Hilton (Hotel Del Coronado)
  • Hitachi
  • Hotel Viata
  • Hyatt
  • IEM
  • Imbibe Magazine
  • Kimpton Hotels & Restaurants
  • Ko'a Kea Resort
  • L.A. Burdick Chocolates
  • Lewis Builds
  • Lime
  • Lobos 1707
  • Local Motion Vodka Sodas
  • Lumencor
  • Marriott (The Lexington New York City)
  • Mercalis
  • Monterey Jazz Festival
  • Nelson Global
  • Oglebay Park Resort
  • Pacific Hospitality Group
  • Pernod Ricard (Kenwood Vineyards)
  • Promus Capital
  • Realm Cellars
  • Robert Mondavi Winery
  • Seabourn Cruise Line
  • SERA Architecture
  • Silverado Resort
  • Spectrum Equity
  • Stay Golden by Meritage Collection
  • Ste. Michelle Wine Estates
  • Symantec
  • TA Associates
  • Ten-X
  • The Mare Island Company (Southern Land Company)
  • The Meritage Collection
  • The Ritz-Carlton
  • Valeris
  • Vesterra
  • Wilson Daniels
  • XOJet

How they work

Engagement

Project-based engagements with ongoing strategic partnership and brand/marketing stewardship after launch; many client partnerships span years or over a decade

Source: wearefine.com

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