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In its own words

Start with clean tracking and a clear thesis, then run experiments until pipeline moves
Based in
Washington, DC

Selected work

Projects iExcel publishes on its own site.

  1. 01

    Tock

    How Tock Rebuilt Its B2B Marketing Stack on Diagnostics, Not Opinions

  2. 02

    DigiValet

    How DigiValet Built Its Marketing Operation for Luxury-Hotel Buyers

  3. 03

    Synaptiq

    How Synaptiq Cleaned Up Its Sales-Enablement Surface on Wix

From their case studies

Results described in case studies published by the agency.

  1. BuildWithin

    How BuildWithin Diagnosed Where Its Best Leads Actually Came From

    Engagement Full-funnel · Multi-phase Scope Paid · Email · CRM · Attribution · SEO Buyers served HR · L&D · Workforce Ops Reporting layer HubSpot · Salesforce · Looker Studio // APPRENTICE · IN THE FIELD // The squint test · 3 receipts −95% Top-of-funnel cost per click Recalibrating the social traffic objective cut click costs against the prior campaign baseline.

    100% RAP-Source Attribution Coverage Every RAP tagged with a source across HubSpot + Salesforce — reporting scope, not revenue.

  2. Prolego

    How Prolego Built a Demand Engine for Buyers Who See Through Marketing

    100% Marketing-Sourced Attribution · Restored UTM discipline, form-submission tracking, and goal-conversion tracking rebuilt so every source line reconciles across GA, HubSpot, and Databox.

Clients they name

47 companies named on iExcel’s site.

  • 1Huddle
  • Abstract by Jules
  • Brains and Motion
  • Brainscape
  • BuildWithin
  • Byronesque
  • CareerScope
  • Class.com
  • Cuisine Solutions
  • Dapper Labs
  • Darwinbox
  • DigiValet
  • Edge of NFT / Outer Edge
  • Engaging Networks
  • Fusion Cyber
  • Grand Slam Track
  • Higher Logic
  • IPC / Global Electronics Association
  • Jenni.ai
  • Knox Systems
  • Kyros
  • Lingrove
  • LiquidText
  • Localvest
  • MarketMan
  • Milestone
  • Minerva
  • Modus Create
  • NBA Top Shot
  • Nextpoint
  • Noble Mobile
  • Open Ventures
  • Otta / Welcome to the Jungle
  • Prolego
  • Radiant Waxing
  • Relief
  • Reveal
  • SalesIntel
  • SquareFoot
  • Swagger Society
  • Synaptiq
  • Thirstie
  • Tinkergarten
  • Tock
  • Total Life
  • Trust & Will
  • US Trans Corp / UST Education

How they work

Engagement

Three options: 6-week Starter Sprint

Source: iexcel.co

Pricing

Published on the agency site.

Source: iexcel.co

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