iExcel

In its own words

“Start with clean tracking and a clear thesis, then run experiments until pipeline moves”

Selected work

Projects iExcel publishes on its own site.

01
Tock
How Tock Rebuilt Its B2B Marketing Stack on Diagnostics, Not Opinions
SaaSView project
02
DigiValet
How DigiValet Built Its Marketing Operation for Luxury-Hotel Buyers
Software & TechnologyView project
03
Synaptiq
How Synaptiq Cleaned Up Its Sales-Enablement Surface on Wix
AI & MLView project

Results described in case studies published by the agency.

BuildWithin
How BuildWithin Diagnosed Where Its Best Leads Actually Came From
“Engagement Full-funnel · Multi-phase Scope Paid · Email · CRM · Attribution · SEO Buyers served HR · L&D · Workforce Ops Reporting layer HubSpot · Salesforce · Looker Studio // APPRENTICE · IN THE FIELD // The squint test · 3 receipts −95% Top-of-funnel cost per click Recalibrating the social traffic objective cut click costs against the prior campaign baseline.”
Agency-reported Source
“100% RAP-Source Attribution Coverage Every RAP tagged with a source across HubSpot + Salesforce — reporting scope, not revenue.”
Agency-reported Source
Prolego
How Prolego Built a Demand Engine for Buyers Who See Through Marketing
“100% Marketing-Sourced Attribution · Restored UTM discipline, form-submission tracking, and goal-conversion tracking rebuilt so every source line reconciles across GA, HubSpot, and Databox.”
Agency-reported Source

Three options: 6-week Starter Sprint

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