Market Defense
marketdefense.comIn its own words
“Unlike traditional retail, it does not help you sell more products on Amazon to have multiple sellers — brands need to be their own seller or choose only one trusted seller to avoid price wars”

Who runs it
Leaders Market Defense names on its own site.
Vanessa Kuykendall
Chief Engagement Officer + Co-Founder
Charles Tellier
CEO
Karan Raturi
Chief Operating Officer, D2E & Market Defense
Trisha Hubbard
VP, Lifestyle Partnerships
Selected work
Projects Market Defense publishes on its own site.
- 01
Published case study
Regionalized fulfillment cut lead times by 95% and eliminated 27.9 metric tonnes of carbon.
- 02
Published case study
Reseller to brand-owned: cleanup, growth, and global expansion in under a year.
- 03
Published case study
A multi-brand home improvement portfolio grew Amazon purchase order volume more than 20x in eight years
Clients they name
30 companies named on Market Defense’s site.
- Acure
- AmorePacific
- Beautyblender
- Comfort Zone
- Davines
- Dr. Dennis Gross Skincare
- Drybar
- First Aid Beauty
- glo
- Grown Alchemist
- Guthy-Renker
- Herbivore
- HydroPeptide
- Innisfree
- Jillian Dempsey
- Johnson & Johnson
- Kose
- Laneige
- Lavanila
- O Boticário
- Philip B
- Phlur
- Procter & Gamble
- Sekkisei
- SweetSpot Labs
- Tatcha
- This Works
- Tocca
- Unilever
- Warner Bros. Pictures
How they work
Find them elsewhere
Profiles Market Defense publishes on its own site.
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