SmashBrand
smashbrand.comIn its own words
“When you're responsible for growth, packaging decisions can't be subjective”
Services
Source: smashbrand.comWho runs it
Leaders SmashBrand names on its own site.
Christy Lebor
Strategy Group Director
Kevin Smith
Leadership
Shelbi Sturges
Creative Director
Michael Keplinger
Testing and Insights Director
Selected work
Projects SmashBrand publishes on its own site.
- 01
MegaFood
Rebuilding standout for the pioneer of real food vitamins.
Food & SupplementsView project - 02
Everie
Launching a grower-owned wine brand with no equity to borrow from.
WineriesView project - 03
OXO Outdoor
Broadening a category-leading cookware brand for mainstream outdoor retail.
Home & FurnitureView project
Clients they name
64 companies named on SmashBrand’s site.
- 30 Seconds
- 7-Eleven
- Anything Butt
- Aspire Energy
- B&G Foods
- Barkley's
- Bertolli
- BIORAY
- Blue Plate Mayonnaise
- Born Simple
- DaVinci Gourmet
- Duraflame
- Earth Breeze
- Earth Rated
- EarthKind
- Evamor
- Everie
- Feynlab
- Fresh Scents
- G Fuel
- Groove Life
- Gut Hydrations
- HOTO
- Iwon Organics
- JBS
- Jolly Time Pop Corn
- Jonas Paul
- Kalera
- Kraft
- Kreamer Feed (Feather & Tail)
- MegaFood
- Mezzetta
- Mid-Day Squares
- Nulo
- Ollie
- OXO
- OXO Outdoor
- PetSafe
- Promescent
- PurposeBuilt Brands
- QuickFitting
- Red Baron
- Red Gold
- Rello
- Rythm
- RYZE
- Sky & Sol
- Snuggle Puppy
- SquarePet
- Sunbrella
- SURI
- Tailwind Nutrition
- Todd's Better Snacks
- Tree Top
- TubShroom
- Vega
- Walmart
- Wei-Chuan
- Weiman
- WhistlePig
- WildPaw
- Xlear
- Yucatan Guacamole
- Zing Zang
How they work
Engagement
Project-based engagements following the stage-gated Path To Performance™ process
Source: smashbrand.comFind them elsewhere
Profiles SmashBrand publishes on its own site.
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