Agency Field Guide
Menu
← All opportunities

Signal Opportunity · Strategic initiative

Andersen Broadens 100 and 400 Series Options to Win Builders and Remodelers

Location
Bayport, Minnesota
Industry
Building products
Employees
More than 14,000 employees
Opportunity type
Strategic initiative

What happened

On November 6, 2026, Andersen Windows announced a set of product enhancements across its 400 Series and 100 Series window and door lines, plus its patio door and accessory offerings. Updates include wider nationwide availability of triple-pane glass and new triple-pane options for double-hung, picture and transom windows, black interior and exterior colors for patio doors, factory-applied interior wood trim, contemporary grille profiles, a custom radius option for 100 Series arch windows, and a black sill for 100 Series gliding patio doors.

The company frames the expansion around builder and homeowner demand for personalization, design consistency, energy efficiency and easier installation, citing Houzz data that 54% of homeowners renovated in the past year and Zillow research that 35% of new construction buyers wanted a home they could customize. The announcement was led by Jessica Ehrlichmann, vice president and general manager of the windows and doors business units, and the changes span remodeling, replacement and new construction channels, which means messaging has to reach both trade professionals and consumers.

Relevant services

  • Content & video
  • Digital marketing
  • Paid media
  • PR & communications

Overview

Andersen Corporation, founded in 1903, is a privately held manufacturer of windows and doors and describes itself as the largest in North America. It sells to builders, contractors, architects and homeowners under the Andersen, Renewal by Andersen and EMCO brands. The company runs manufacturing sites across North America and employs more than 14,000 people. It has been recognized by the EPA as an ENERGY STAR Partner of the Year for sustained excellence.

Why this could be interesting

  • Expanded product lines need trade and consumer awareness.

Best suited for: Home improvement and building-products marketing agencies.

Read the source →

Summary by Agency Field Guide from public reporting. Nobody has asked for proposals; this is a reason to reach out, not an invitation to bid.