Build-A-Bear Workshop: Strategic initiative

Build-A-Bear will open a flagship experience at ICON Park Orlando on Nov. 5 with three themed specialty shops.

At a glance

Scope: Build-A-Bear will open a flagship experience at ICON Park Orlando on Nov. 5 with three themed specialty shops.
Key dates: Reported: 2026-10-20
Services: Digital marketing, Paid media, SEO, Social media, Content & video, PR & communications, Email & CRM, Events & experiential

Why this could be interesting

A new flagship store format needs launch and experiential promotion.

Best suited for: Experiential retail agency.

What happened

Build-A-Bear will open a flagship experience at ICON Park Orlando on Nov. 5 with three themed specialty shops. A new flagship store format needs launch and experiential promotion.

Read the source →

Summary by Agency Field Guide from public reporting. Nobody has asked for proposals; this is a reason to reach out, not an invitation to bid.