Chipotle: New CMO

New chief brand officer Fernando Machado (ex-Burger King CMO) is behind an early campaign, the 'Big Ass Chipotle Bag', which is also the first work from new agency partner Gut.

At a glance

Scope: New chief brand officer Fernando Machado (ex-Burger King CMO) is behind an early campaign, the 'Big Ass Chipotle Bag', which is also the first work from new agency partner Gut. Adweek does not give the appointment date.
Key dates: Reported: 2026-10-14
Services: Brand & creative, Digital marketing, Social media, Email & CRM, Events & experiential

Why this could be interesting

A new top marketer has already brought in a new creative agency he worked with before. The rest of the roster (media, social, CRM) is likely under review in the next few quarters, and the Starbucks takeover talk adds uncertainty.

Best suited for: Restaurant/QSR media, social and CRM agencies (non-creative slots)

What happened

New chief brand officer Fernando Machado (ex-Burger King CMO) is behind an early campaign, the 'Big Ass Chipotle Bag', which is also the first work from new agency partner Gut. Adweek does not give the appointment date. A new top marketer has already brought in a new creative agency he worked with before. The rest of the roster (media, social, CRM) is likely under review in the next few quarters, and the Starbucks takeover talk adds uncertainty.

Read the source →

Summary by Agency Field Guide from public reporting. Nobody has asked for proposals; this is a reason to reach out, not an invitation to bid.