Signal Opportunity · New CMO
Diageo North America: New CMO
- Location
- US
- Industry
- Beverage alcohol
- Employees
- Not stated
- Opportunity type
- New CMO
What happened
Hired PepsiCo/AB InBev veteran Sebnem Erim as CMO, replacing Ed Pilkington New CMO at a struggling division (organic net sales down 8.4%, NA marketing spend cut 13.6%) is likely to rethink priorities and partners
Relevant services
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- Email & CRM
- Events & experiential
Why this could be interesting
- New CMO at a struggling division (organic net sales down 8.4%, NA marketing spend cut 13.6%) is likely to rethink priorities and partners
Best suited for: Brand strategy, shopper/RTD marketing, performance media agencies
Summary by Agency Field Guide from public reporting. Nobody has asked for proposals; this is a reason to reach out, not an invitation to bid.