Signal Opportunity · Strategic initiative
Digital Information Resources Bets on Rangers Centennial With ManhattanHockey.com Launch
- Location
- New York, NY
- Industry
- Digital media
- Employees
- Not stated
- Opportunity type
- Strategic initiative
What happened
On November 4, 2026, Digital Information Resources (DIR) launched ManhattanHockey.com, a digital media site covering the New York Rangers and the wider New York hockey community. It is the company's first property built around a single team, timed to the start of the 2026–2027 NHL season.
The launch coincides with the Rangers' 100th anniversary, giving the site a built-in news hook with a large, long-standing fan base. DIR says the site is meant for both veteran fans and newcomers to the sport, and that it marks a step toward more narrowly focused sports destinations. As a brand-new property, it starts with no established audience, so traffic, search visibility and social following will need to be built from scratch.
Relevant services
- SEO
- Social media
- Content & video
- Paid media
Overview
Digital Information Resources is a technology and digital media company that builds, acquires and operates a portfolio of specialized websites. It relies on proprietary technology, content infrastructure and publishing expertise to develop and scale media brands for focused audiences. Its properties span sports, technology, hobbies and other categories. The company is led by co-founder and CEO Michael Gursha.
Why this could be interesting
- A new media property needs audience growth.
Best suited for: Social and SEO agencies with sports audience experience.
Summary by Agency Field Guide from public reporting. Nobody has asked for proposals; this is a reason to reach out, not an invitation to bid.