Ferrero North America: Strategic initiative

Ferrero will run two Super Bowl 2027 ads (Nutella, Kinder Bueno) as part of a $50M 2027 sports-marketing investment in the US.

At a glance

Scope: Ferrero will run two Super Bowl 2027 ads (Nutella, Kinder Bueno) as part of a $50M 2027 sports-marketing investment in the US. Adweek adds that Kinder Bueno saw a 140% year-over-year lift in volume sales after its first Big Game spot; Nutella makes its Super Bowl debut.
Key dates: Reported: 2026-10-06
Services: Digital marketing, Paid media, Social media, Events & experiential

Why this could be interesting

A $50M new sports budget plus Super Bowl means activation, sponsorship, social and retail-amplification work beyond the hero spots.

Best suited for: Sports marketing, experiential, social and shopper agencies

What happened

Ferrero will run two Super Bowl 2027 ads (Nutella, Kinder Bueno) as part of a $50M 2027 sports-marketing investment in the US. Adweek adds that Kinder Bueno saw a 140% year-over-year lift in volume sales after its first Big Game spot; Nutella makes its Super Bowl debut. A $50M new sports budget plus Super Bowl means activation, sponsorship, social and retail-amplification work beyond the hero spots.

Read the source →

Summary by Agency Field Guide from public reporting. Nobody has asked for proposals; this is a reason to reach out, not an invitation to bid.