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HARIBO: Strategic initiative

Location
US
Industry
Confectionery
Employees
Not stated
Opportunity type
Strategic initiative

What happened

HARIBO introduced five new fruity candy products (corrected release).

New product line needs consumer awareness.

Relevant services

  • Brand & creative

Why this could be interesting

  • New product line needs consumer awareness.

Best suited for: CPG brand and shopper marketing agencies.

Read the source →

Summary by Agency Field Guide from public reporting. Nobody has asked for proposals; this is a reason to reach out, not an invitation to bid.