Heytea: Strategic initiative

Heytea opened its first U.S. Gelato Lab+ store in New York with in-store gelato and sorbet.

At a glance

Scope: Heytea opened its first U.S. Gelato Lab+ store in New York with in-store gelato and sorbet.
Key dates: Reported: 2026-10-16
Services: Brand & creative, Digital marketing, Social media, Content & video, PR & communications, Events & experiential

Why this could be interesting

A new store format in a new market needs local awareness and buzz.

Best suited for: Consumer food and beverage agencies with experiential and social expertise.

What happened

Heytea opened its first U.S. Gelato Lab+ store in New York with in-store gelato and sorbet. A new store format in a new market needs local awareness and buzz.

Read the source →

Summary by Agency Field Guide from public reporting. Nobody has asked for proposals; this is a reason to reach out, not an invitation to bid.