Signal Opportunity · Strategic initiative
Kate Farms Founder Launches IAN, a Longevity Gummy Brand Debuting December 22
- Location
- West Palm Beach, Fla.
- Industry
- Supplements
- Employees
- Not stated
- Opportunity type
- Strategic initiative
What happened
IAN, a new longevity-focused wellness company based in West Palm Beach, Florida, announced on November 6, 2026 that its first product will launch December 22. The product is a daily eight-gummy sachet with 24 ingredients aimed at mental clarity, antioxidant defense, healthy aging and gut health, sold in a Dragon Melon Yuzu flavor. Consumers can sign up now for early access.
The company was founded by Richard Laver, who previously created Kate Farms and Lucky Energy, and he describes IAN as the final venture in that series. The brand is named for his late father and targets busy high performers with design-led, portable packaging. Laver plans to grow IAN into a wider better-living platform, and the brand is already building a pre-launch waitlist and an Instagram presence.
Relevant services
- Brand & creative
- Social media
- Paid media
- PR & communications
Overview
IAN is a consumer wellness brand focused on longevity and healthy aging. Its first product is a daily stack of gummies that pairs foundational nutrition with longevity-oriented ingredients, packaged in single-serve sachets with 10 grams of fiber and 40 calories. The brand targets high-performing adults who want convenient daily health habits. It plans to expand into a broader line of products that support routines across life stages.
Why this could be interesting
- A new consumer brand launch needs awareness and acquisition.
Best suited for: DTC wellness brand and performance marketing agencies.
Summary by Agency Field Guide from public reporting. Nobody has asked for proposals; this is a reason to reach out, not an invitation to bid.