Laundry by Shelli Segal Extends S2 Sportswear Tie-Up Into Sleepwear and Loungewear

What happened

Laundry by Shelli Segal, owned by Perry Ellis International, announced on November 5, 2026 a three-year licensing agreement with Cloud Imports, a new division of S2 Sportswear, to produce sleepwear and loungewear. The collection is set to debut for Holiday 2026.

The deal builds on a partnership that started in 2020, when S2 began making Laundry activewear. The new line carries the brand's pastel palettes and West Coast styling into at-home apparel aimed at women, and adds to a licensed lineup that already includes dresses, eyewear, legwear, activewear and home goods. A holiday launch in a new category means the brand and its licensee will need to build retail and shopper awareness quickly.

Overview

Laundry by Shelli Segal is a contemporary women's lifestyle brand founded in 1988, known for feminine design, pastel colors and a West Coast aesthetic. It is part of Perry Ellis International, a designer, distributor and licensor of men's and women's apparel, accessories and fragrances sold across major retail channels. The brand grows largely through licensing, with partners producing categories such as dresses, eyewear, legwear, activewear and home collections.