Macy's, e.l.f., Levi Strauss: Strategic initiative

Per WSJ via Marketing Brew, Macy's, e.l.f. and Levi Strauss have plans similar to Warby Parker's to direct tariff-refund dollars to marketing.

At a glance

Scope: Per WSJ via Marketing Brew, Macy's, e.l.f. and Levi Strauss have plans similar to Warby Parker's to direct tariff-refund dollars to marketing.
Key dates: Reported: 2026-10-14
Services: Digital marketing, Paid media, Social media, Content & video

Why this could be interesting

Unplanned Q4/Q1 money is landing in marketing budgets at several large US retailers and brands. Pitch for incremental projects, not AOR changes.

Best suited for: Retail, beauty and apparel performance/media agencies

What happened

Per WSJ via Marketing Brew, Macy's, e.l.f. and Levi Strauss have plans similar to Warby Parker's to direct tariff-refund dollars to marketing. Unplanned Q4/Q1 money is landing in marketing budgets at several large US retailers and brands. Pitch for incremental projects, not AOR changes.

Read the source →

Summary by Agency Field Guide from public reporting. Nobody has asked for proposals; this is a reason to reach out, not an invitation to bid.