Red Lobster: New CMO

Andy Pitts named CMO, formalizing an interim role held since January; focus on customer relationships in restaurants and online.

At a glance

Scope: Andy Pitts named CMO, formalizing an interim role held since January; focus on customer relationships in restaurants and online. Marketing Brew notes Pitts came from the agency side (BarkleyOKRP).
Key dates: Reported: 2026-10-09
Services: Brand & creative, Digital marketing, Paid media, Content & video, Email & CRM

Why this could be interesting

A permanent CMO at a turnaround brand often re-evaluates agencies hired during the interim period; CRM/loyalty and digital are named priorities.

Best suited for: CRM/loyalty, digital, restaurant brand agencies

What happened

Andy Pitts named CMO, formalizing an interim role held since January; focus on customer relationships in restaurants and online. Marketing Brew notes Pitts came from the agency side (BarkleyOKRP). A permanent CMO at a turnaround brand often re-evaluates agencies hired during the interim period; CRM/loyalty and digital are named priorities.

Read the source →

Summary by Agency Field Guide from public reporting. Nobody has asked for proposals; this is a reason to reach out, not an invitation to bid.