RFP 2026-27-03 Digital Marketing Services

Eastern Oregon University wants a digital marketing and media-buying agency to run a paid-search-led student recruitment campaign across four Northwest regions.

At a glance

Scope: The agency would plan and run a full-funnel, multi-channel digital recruitment campaign for the university, centered on paid search in four target geographies. The work includes media buying aimed at increasing prospective-student inquiries and applications, with dedicated outreach to veteran and military-connected students.
Key deliverables: Full-funnel digital campaign strategy
Paid search (SEM) campaigns
Multi-channel digital media buying
Geo-targeting for Eastern Oregon, Western Idaho, Southeast Washington and Portland Metro
Veteran and military-connected student outreach
Inquiry and application lead generation
Budget: Not stated
Key dates: Posted: Oct 15, 2026
Q&A document added: Oct 27, 2026
Bid opening / responses due: Nov 22, 2026, 12:00 PM
Response deadline: November 22, 2026 (17 days)
Eligibility: Submit per the instructions in the attached RFP PDF; electronic quotes are not allowed on OregonBuys
Complete the Exhibit A bidder form
Services: Digital marketing, Paid media, SEO

Why this could be interesting

Core paid search and media-buying work with clear recruitment goals (inquiries and applications)
Multi-state regional targeting plus a defined veteran and military-connected audience
A public university client, which could lead to further higher-education work in the Northwest
Budget and term are not yet confirmed, so read the RFP PDF to gauge the size

Best suited for: Performance-focused digital agencies with higher-education enrollment marketing and paid search experience in the Pacific Northwest, ideally including military and veteran audience targeting.

About this RFP

Eastern Oregon University (EOU), through its University Advancement department, is seeking a digital marketing and media-buying agency. The agency would plan and run a full-funnel, multi-channel digital campaign for student recruitment. The campaign centers on paid search, also called search engine marketing (SEM), aimed at Eastern Oregon, Western Idaho, Southeast Washington and the Portland Metro area. The goals are more prospective-student inquiries and applications, with dedicated outreach to veteran and military-connected students.

The bid is listed on OregonBuys as S-580100-00018205 and was posted 10/15/2026. Three amendments were added: the RFP document, an Exhibit A bidder form, and a Q&A document posted 10/27/2026. The bid opens 11/22/2026 at 12:00 PM, which is a Sunday as listed.

The listing says electronic quotes are not allowed, so submission instructions are in the attached RFP PDF. Budget, contract term and evaluation details were not reviewed and remain unconfirmed.

How to respond →

Summary by Agency Field Guide. The buyer’s own documents and instructions govern; check them before you respond.