RFP Opportunity
City of Santa Monica · Santa Monica, California, USA · Local government, tourism and public events
Santa Monica — LA28 Events, Marketing, Branding & Community Engagement
An as-needed agency and producer pool for Santa Monica’s LA28 preparations and public programming.
At a glance
- Scope
- Three categories: marketing and design; production and event execution; community engagement. Work spans cultural programming, festivals, public-space activations, branding, audience development and digital campaigns. Marketing applicants should also review Attachment D for the 2028 Games project scope.
- Key deliverables
- Creative strategy and programming plans
- Event branding and marketing campaigns
- Event production, logistics and project management
- Community partnerships and outreach
- Budget
- Not stated; project funding and assignments are not guaranteed
- Contract
- Initial three-year term with two optional one-year renewals. Projects authorized separately; no guaranteed work.
- Key dates
- Questions closed: November 5, 2026, 3 p.m. Pacific
- Answers scheduled: November 16, 2026, 3 p.m. Pacific
- Proposals due: November 25, 2026, 3 p.m. Pacific
- Response deadline: November 25, 2026 (13 days)
- Eligibility
- Five years of relevant experience in each proposed category.
- At least three comparable references from the past five years.
- Apply for one, two or all three categories through OpenGov.
- Services
- Brand & creative, Events & experiential, Digital marketing, PR & communications, Social media
Why this could be interesting
- Supports major-event preparations alongside ongoing neighborhood and cultural programming.
Best suited for: Experienced experiential, destination-marketing, branding and community-engagement teams with public-sector delivery capabilities.
About this RFP
Santa Monica seeks an as-needed pool for marketing and design, event production, and community engagement, including LA28 and year-round public programming. Agencies may apply for one or more categories. Proposals are due November 25, 2026 at 3 p.m. Pacific. Selection does not guarantee work or funding.
Summary by Agency Field Guide. The buyer’s own documents and instructions govern; check them before you respond.