Sonos: New CMO

Former Wieden+Kennedy president Colleen DeCourcy recently joined Sonos as CMO.

At a glance

Scope: Former Wieden+Kennedy president Colleen DeCourcy recently joined Sonos as CMO. She is building an in-house creative team of 'player-coaches' backed by freelancers and creators, plus a New York creator hub, and says she will not hire a traditional external agency.
Key dates: Reported: 2026-10-01
Services: Brand & creative, Digital marketing, Social media, Content & video

Why this could be interesting

This is a lead and a warning. There is no AOR to win, but the model runs on freelancers, creators and production partners. It is also a public, citable case of a big-name CMO choosing in-house over agencies.

Best suited for: Creator studios, production companies, freelance/talent networks; not AOR-seeking agencies

What happened

Former Wieden+Kennedy president Colleen DeCourcy recently joined Sonos as CMO. She is building an in-house creative team of 'player-coaches' backed by freelancers and creators, plus a New York creator hub, and says she will not hire a traditional external agency. This is a lead and a warning. There is no AOR to win, but the model runs on freelancers, creators and production partners. It is also a public, citable case of a big-name CMO choosing in-house over agencies.

Read the source →

Summary by Agency Field Guide from public reporting. Nobody has asked for proposals; this is a reason to reach out, not an invitation to bid.