Spectrum: New CMO

Leaked memo: CMO Sharon Peters and CCO Adam Ray depart at year-end; CCO role eliminated; chief creative officer Simon Cassels covers marketing while a CMO search is underway.

At a glance

Scope: Leaked memo: CMO Sharon Peters and CCO Adam Ray depart at year-end; CCO role eliminated; chief creative officer Simon Cassels covers marketing while a CMO search is underway.
Key dates: Reported: 2026-10-12
Services: Brand & creative, Digital marketing, Paid media, Social media, Content & video, Email & CRM, Research & strategy, Events & experiential

Why this could be interesting

New COO says the company has 'failed to marshal' its advantages into a winning strategy -- an incoming CMO at an underperforming national brand is a classic roster-review trigger in the next 6-12 months.

Best suited for: Integrated creative, media, CX/retention and broadband-acquisition performance agencies

What happened

Leaked memo: CMO Sharon Peters and CCO Adam Ray depart at year-end; CCO role eliminated; chief creative officer Simon Cassels covers marketing while a CMO search is underway. New COO says the company has 'failed to marshal' its advantages into a winning strategy -- an incoming CMO at an underperforming national brand is a classic roster-review trigger in the next 6-12 months.

Read the source →

Summary by Agency Field Guide from public reporting. Nobody has asked for proposals; this is a reason to reach out, not an invitation to bid.