Toufayan's Sourdough Pita Rollout Puts a Century-Old Bakery in Front of New Grocery Shoppers

What happened

On November 3, 2026, Toufayan Bakeries introduced Simply Sourdough, a line of naturally fermented, hearth-baked pita breads made without preservatives. The line is rolling out at major retailers nationwide and includes a four-count hearth-baked pita, a six-count pre-sliced mini pita and a 20-slice pita bites pack.

Toufayan says it is the only national brand selling a sourdough pita, and it frames the launch as a return to the natural starter method its founder used a century ago, timed to the company's 100th year. The release points to rising shopper interest in fermented breads, citing Circana data showing sourdough unit sales up 30% year over year and Mintel research linking sourdough to simple ingredients and digestive wellness. Karen Toufayan, vice president of marketing, is leading the message.

Overview

Toufayan Bakeries is a third-generation, family-owned specialty bakery and one of the largest of its kind in the United States. Founded in 1926, it makes pita, lavash, flatbreads, bagels, wraps and snack products sold through retail grocery channels. The company pairs traditional family recipes with modern production methods.