For agencies
Agency opportunities
Open RFPs and early signals for marketing agencies, summarized in plain English and checked before they go up. Each one is badged: an RFP is a buyer asking for proposals now; a Signal is a reason to reach out before anyone asks, like a new CMO or an agency review.
Signal Opportunity · M&A or funding
CSL Group: M&A or funding
UK-based CSL acquired Georgia's SIMPL Wireless to enter North America.
Best suited for: B2B tech marketing agencies.
- Brand & creative
- Digital marketing
- Paid media
- SEO
- Social media
- Content & video
- PR & communications
- Web & app
- Email & CRM
- Research & strategy
- Events & experiential
Signal Opportunity · M&A or funding
Arity: M&A or funding
Arity, an Allstate subsidiary, agreed to acquire transportation data company INRIX.
Best suited for: B2B tech and data branding agencies.
- Brand & creative
- Digital marketing
- Paid media
- SEO
- Social media
- Content & video
- PR & communications
- Web & app
- Email & CRM
Signal Opportunity · Strategic initiative
United Airlines: Strategic initiative
United reorganized its ad network, merging Kinective media sales with MileagePlus partnerships and moving the paid media team into MileagePlus marketing.
Best suited for: Loyalty/CRM, travel and retail-media agencies
- Digital marketing
- Paid media
- Email & CRM
Signal Opportunity · Strategic initiative
Credit Karma: Strategic initiative
Credit Karma launched the biggest campaign in its history, aimed at Gen Z, as it moves from 'credit score checker' to a full financial platform.
Best suited for: Fintech brand, lifecycle/CRM and Gen Z creator agencies
- Brand & creative
- Digital marketing
- Paid media
- SEO
- Social media
- Content & video
- Email & CRM
Signal Opportunity · New CMO
Wing: New CMO
Alphabet's drone-delivery unit Wing hired Minjae Ormes as head of marketing.
Best suited for: Consumer-tech launch, local-market and B2B2C (retail partner) agencies
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- Email & CRM
Signal Opportunity · M&A or funding
MSQ Group / January Digital: M&A or funding
PE-backed MSQ (UK) acquired US media agency January Digital (clients incl. Supergoop, Steve Madden, Amika); terms undisclosed.
Best suited for: Independent media / retail-focused agencies (exit planning)
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- PR & communications
- Web & app
- Email & CRM
- Research & strategy
Signal Opportunity · New CMO
Red Lobster: New CMO
Andy Pitts named CMO, formalizing an interim role held since January; focus on customer relationships in restaurants and online.
Best suited for: CRM/loyalty, digital, restaurant brand agencies
- Brand & creative
- Digital marketing
- Paid media
- Content & video
- Email & CRM
Signal Opportunity · New CMO
Spectrum: New CMO
Leaked memo: CMO Sharon Peters and CCO Adam Ray depart at year-end; CCO role eliminated; chief creative officer Simon Cassels covers marketing while a CMO search is underway.
Best suited for: Integrated creative, media, CX/retention and broadband-acquisition performance agencies
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- Email & CRM
- Research & strategy
- Events & experiential
Signal Opportunity · New CMO
Chipotle: New CMO
New chief brand officer Fernando Machado (ex-Burger King CMO) is behind an early campaign, the 'Big Ass Chipotle Bag', which is also the first work from new agency partner Gut.
Best suited for: Restaurant/QSR media, social and CRM agencies (non-creative slots)
- Brand & creative
- Digital marketing
- Social media
- Email & CRM
- Events & experiential