For agencies
Agency opportunities
Open RFPs and early signals for marketing agencies, summarized in plain English and checked before they go up. Each one is badged: an RFP is a buyer asking for proposals now; a Signal is a reason to reach out before anyone asks, like a new CMO or an agency review.
Signal Opportunity · M&A or funding
CSL Group: M&A or funding
UK-based CSL acquired Georgia's SIMPL Wireless to enter North America.
Best suited for: B2B tech marketing agencies.
- Brand & creative
- Digital marketing
- Paid media
- SEO
- Social media
- Content & video
- PR & communications
- Web & app
- Email & CRM
- Research & strategy
- Events & experiential
Signal Opportunity · Strategic initiative
Volkswagen of America: Strategic initiative
VW of America expanded its US Soccer partnership through at least 2032, adding the national training center in Atlanta.
Best suited for: Sports sponsorship/activation, content and experiential agencies
- Brand & creative
- Content & video
- Events & experiential
Signal Opportunity · Strategic initiative
Under Armour: Strategic initiative
Under Armour is refocusing US marketing on football, from an NFL sponsorship to flag-football partnerships, after Steph Curry's exit and a 9% year-over-year drop in North American revenue.
Best suited for: Sports marketing, grassroots/youth sports and athlete-content agencies
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- PR & communications
- Events & experiential
Signal Opportunity · Strategic initiative
7th Avenue: Strategic initiative
LA modular furniture brand 7th Avenue opened a showroom in Baltimore's Harbor East as it expands on the East Coast.
Best suited for: Retail and local launch marketing agency.
- Brand & creative
- Digital marketing
- Paid media
- SEO
- Social media
- Content & video
- Events & experiential
Signal Opportunity · New CMO
Netflix: New CMO
Netflix parted ways with Pam Levine, VP of marketing and publicity for the US and Canada.
Best suited for: Entertainment marketing, publicity and social agencies
- Brand & creative
- Digital marketing
- Paid media
- Social media
- PR & communications
- Events & experiential
Signal Opportunity · New CMO
Converse: New CMO
Marketing Brew, citing an Adweek interview, refers to Rodney Rambo as 'former Converse CMO' after a controversial campaign that brought him threats.
Best suited for: Footwear/apparel brand and social agencies (verify first)
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- PR & communications
- Events & experiential
Signal Opportunity · Strategic initiative
Ferrero North America: Strategic initiative
Ferrero will run two Super Bowl 2027 ads (Nutella, Kinder Bueno) as part of a $50M 2027 sports-marketing investment in the US.
Best suited for: Sports marketing, experiential, social and shopper agencies
- Digital marketing
- Paid media
- Social media
- Events & experiential
Signal Opportunity · Strategic initiative
Aura: Strategic initiative
Aura launched its largest-ever campaign, 'Life Is Amazing, Remember That,' to reposition from 'gift for grandparents' to a private social network.
Best suited for: Consumer-tech brand + performance agencies, creator shops
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- Events & experiential
Signal Opportunity · New CMO
Authentic Brands Group: New CMO
Authentic Brands Group named USA Today Co.'s Lark-Marie Antón as its first chief communications officer.
Best suited for: Corporate PR, reputation and executive-visibility agencies
- Brand & creative
- PR & communications
- Research & strategy
- Events & experiential
Signal Opportunity · New CMO
Cava: New CMO
Cava named John Ludeke (ex-chief brand officer, Dr. Squatch) as CMO as the chain continues national expansion.
Best suited for: Social/creator, local-market launch, restaurant marketing agencies
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- Events & experiential
Signal Opportunity · New CMO
Spectrum: New CMO
Leaked memo: CMO Sharon Peters and CCO Adam Ray depart at year-end; CCO role eliminated; chief creative officer Simon Cassels covers marketing while a CMO search is underway.
Best suited for: Integrated creative, media, CX/retention and broadband-acquisition performance agencies
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- Email & CRM
- Research & strategy
- Events & experiential
Signal Opportunity · New CMO
Chipotle: New CMO
New chief brand officer Fernando Machado (ex-Burger King CMO) is behind an early campaign, the 'Big Ass Chipotle Bag', which is also the first work from new agency partner Gut.
Best suited for: Restaurant/QSR media, social and CRM agencies (non-creative slots)
- Brand & creative
- Digital marketing
- Social media
- Email & CRM
- Events & experiential
Signal Opportunity · Agency review
Southwest Airlines: Agency review
CMO Sabrina Callahan, eight months in, has added Foundation Media Partners to the agency roster to create entertainment and 'cultural moments beyond traditional ads', alongside the new 'Enter Airplane Mode' campaign and…
Best suited for: Entertainment/content, social and partnership agencies; travel-category specialists
- Digital marketing
- Social media
- Content & video
- Events & experiential