For agencies
Agency opportunities
Open RFPs and early signals for marketing agencies, summarized in plain English and checked before they go up. Each one is badged: an RFP is a buyer asking for proposals now; a Signal is a reason to reach out before anyone asks, like a new CMO or an agency review.
Signal Opportunity · M&A or funding
CSL Group: M&A or funding
UK-based CSL acquired Georgia's SIMPL Wireless to enter North America.
Best suited for: B2B tech marketing agencies.
- Brand & creative
- Digital marketing
- Paid media
- SEO
- Social media
- Content & video
- PR & communications
- Web & app
- Email & CRM
- Research & strategy
- Events & experiential
Signal Opportunity · Strategic initiative
Azazie: Strategic initiative
Azazie launched its first couture-inspired occasionwear collection.
Best suited for: Fashion and DTC marketing agencies.
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
Signal Opportunity · M&A or funding
Arity: M&A or funding
Arity, an Allstate subsidiary, agreed to acquire transportation data company INRIX.
Best suited for: B2B tech and data branding agencies.
- Brand & creative
- Digital marketing
- Paid media
- SEO
- Social media
- Content & video
- PR & communications
- Web & app
- Email & CRM
Signal Opportunity · M&A or funding
Paramount Skydance / WBD: M&A or funding
With Skydance controlling Paramount and WBD, layoffs are coming and WBD ad-sales leaders are exiting; Jay Askinasi to lead ad sales.
Best suited for: Media buying agencies
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- PR & communications
Signal Opportunity · Strategic initiative
Under Armour: Strategic initiative
Under Armour is refocusing US marketing on football, from an NFL sponsorship to flag-football partnerships, after Steph Curry's exit and a 9% year-over-year drop in North American revenue.
Best suited for: Sports marketing, grassroots/youth sports and athlete-content agencies
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- PR & communications
- Events & experiential
Signal Opportunity · Strategic initiative
United Airlines: Strategic initiative
United reorganized its ad network, merging Kinective media sales with MileagePlus partnerships and moving the paid media team into MileagePlus marketing.
Best suited for: Loyalty/CRM, travel and retail-media agencies
- Digital marketing
- Paid media
- Email & CRM
Signal Opportunity · Strategic initiative
7th Avenue: Strategic initiative
LA modular furniture brand 7th Avenue opened a showroom in Baltimore's Harbor East as it expands on the East Coast.
Best suited for: Retail and local launch marketing agency.
- Brand & creative
- Digital marketing
- Paid media
- SEO
- Social media
- Content & video
- Events & experiential
Signal Opportunity · Strategic initiative
Credit Karma: Strategic initiative
Credit Karma launched the biggest campaign in its history, aimed at Gen Z, as it moves from 'credit score checker' to a full financial platform.
Best suited for: Fintech brand, lifecycle/CRM and Gen Z creator agencies
- Brand & creative
- Digital marketing
- Paid media
- SEO
- Social media
- Content & video
- Email & CRM
Signal Opportunity · New CMO
Wing: New CMO
Alphabet's drone-delivery unit Wing hired Minjae Ormes as head of marketing.
Best suited for: Consumer-tech launch, local-market and B2B2C (retail partner) agencies
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- Email & CRM
Signal Opportunity · M&A or funding
MSQ Group / January Digital: M&A or funding
PE-backed MSQ (UK) acquired US media agency January Digital (clients incl. Supergoop, Steve Madden, Amika); terms undisclosed.
Best suited for: Independent media / retail-focused agencies (exit planning)
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- PR & communications
- Web & app
- Email & CRM
- Research & strategy
Signal Opportunity · Strategic initiative
Macy's, e.l.f., Levi Strauss: Strategic initiative
Per WSJ via Marketing Brew, Macy's, e.l.f. and Levi Strauss have plans similar to Warby Parker's to direct tariff-refund dollars to marketing.
Best suited for: Retail, beauty and apparel performance/media agencies
- Digital marketing
- Paid media
- Social media
- Content & video
Signal Opportunity · New CMO
Netflix: New CMO
Netflix parted ways with Pam Levine, VP of marketing and publicity for the US and Canada.
Best suited for: Entertainment marketing, publicity and social agencies
- Brand & creative
- Digital marketing
- Paid media
- Social media
- PR & communications
- Events & experiential
Signal Opportunity · New CMO
Converse: New CMO
Marketing Brew, citing an Adweek interview, refers to Rodney Rambo as 'former Converse CMO' after a controversial campaign that brought him threats.
Best suited for: Footwear/apparel brand and social agencies (verify first)
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- PR & communications
- Events & experiential
Signal Opportunity · Strategic initiative
Ferrero North America: Strategic initiative
Ferrero will run two Super Bowl 2027 ads (Nutella, Kinder Bueno) as part of a $50M 2027 sports-marketing investment in the US.
Best suited for: Sports marketing, experiential, social and shopper agencies
- Digital marketing
- Paid media
- Social media
- Events & experiential
Signal Opportunity · Strategic initiative
Aura: Strategic initiative
Aura launched its largest-ever campaign, 'Life Is Amazing, Remember That,' to reposition from 'gift for grandparents' to a private social network.
Best suited for: Consumer-tech brand + performance agencies, creator shops
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- Events & experiential
Signal Opportunity · New CMO
Red Lobster: New CMO
Andy Pitts named CMO, formalizing an interim role held since January; focus on customer relationships in restaurants and online.
Best suited for: CRM/loyalty, digital, restaurant brand agencies
- Brand & creative
- Digital marketing
- Paid media
- Content & video
- Email & CRM
Signal Opportunity · New CMO
Cava: New CMO
Cava named John Ludeke (ex-chief brand officer, Dr. Squatch) as CMO as the chain continues national expansion.
Best suited for: Social/creator, local-market launch, restaurant marketing agencies
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- Events & experiential
Signal Opportunity · New CMO
Albertsons Media Collective: New CMO
SVP Brian Monahan abruptly left Albertsons' retail media network; it now reports to CMO Emily Turner.
Best suited for: Retail media / commerce agencies, CPG shopper marketing
- Digital marketing
- Paid media
- Content & video
- PR & communications
- Research & strategy
Signal Opportunity · New CMO
Rocket Companies: New CMO
Eric Toda (ex-Snap, Meta, Nike, Airbnb) joined Rocket Companies as VP of digital brand under CMO Jonathan Mildenhall.
Best suited for: Social, digital brand and creator agencies
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
Signal Opportunity · New CMO
Spectrum: New CMO
Leaked memo: CMO Sharon Peters and CCO Adam Ray depart at year-end; CCO role eliminated; chief creative officer Simon Cassels covers marketing while a CMO search is underway.
Best suited for: Integrated creative, media, CX/retention and broadband-acquisition performance agencies
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- Email & CRM
- Research & strategy
- Events & experiential
Signal Opportunity · Agency review
Coca-Cola: Agency review
Adweek reports Coca-Cola is looking for a new agency partner that can tie advertising back to performance and sales.
Best suited for: Performance/measurement-led creative or integrated agencies (large-scale); smaller shops can borrow the positioning
- Brand & creative
- Digital marketing
- Paid media
- Research & strategy