For agencies
Agency opportunities
Open RFPs and early signals for marketing agencies, summarized in plain English and checked before they go up. Each one is badged: an RFP is a buyer asking for proposals now; a Signal is a reason to reach out before anyone asks, like a new CMO or an agency review.
Signal Opportunity · M&A or funding
CSL Group: M&A or funding
UK-based CSL acquired Georgia's SIMPL Wireless to enter North America.
Best suited for: B2B tech marketing agencies.
- Brand & creative
- Digital marketing
- Paid media
- SEO
- Social media
- Content & video
- PR & communications
- Web & app
- Email & CRM
- Research & strategy
- Events & experiential
Signal Opportunity · Strategic initiative
Azazie: Strategic initiative
Azazie launched its first couture-inspired occasionwear collection.
Best suited for: Fashion and DTC marketing agencies.
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
Signal Opportunity · Marketing leadership hire
Rohrer Corporation: Marketing leadership hire
Promoted Nadine Powell to VP, Product Strategy and Marketing.
Best suited for: B2B industrial marketing agencies.
- Brand & creative
- Digital marketing
- Content & video
- Web & app
Signal Opportunity · M&A or funding
Arity: M&A or funding
Arity, an Allstate subsidiary, agreed to acquire transportation data company INRIX.
Best suited for: B2B tech and data branding agencies.
- Brand & creative
- Digital marketing
- Paid media
- SEO
- Social media
- Content & video
- PR & communications
- Web & app
- Email & CRM
Signal Opportunity · M&A or funding
Paramount Skydance / WBD: M&A or funding
With Skydance controlling Paramount and WBD, layoffs are coming and WBD ad-sales leaders are exiting; Jay Askinasi to lead ad sales.
Best suited for: Media buying agencies
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- PR & communications
Signal Opportunity · M&A or funding
OptimizeGEO: M&A or funding
GEO startup OptimizeGEO raised a pre-Series A at an $80M valuation, with MediaLink founder Michael Kassan investing; says it works with 100+ brands.
Best suited for: SEO/content agencies adding GEO/AI-search services
- Digital marketing
- SEO
- Social media
- Content & video
Signal Opportunity · M&A or funding
Mattel / Authentic Brands: M&A or funding
CNBC (via Adweek's roundup) reports that Mattel shares rose on reports that Authentic Brands wants to take it over.
Best suited for: Toy/entertainment, licensing and family-brand agencies (watch-list)
- Brand & creative
- Digital marketing
- PR & communications
Signal Opportunity · Strategic initiative
Under Armour: Strategic initiative
Under Armour is refocusing US marketing on football, from an NFL sponsorship to flag-football partnerships, after Steph Curry's exit and a 9% year-over-year drop in North American revenue.
Best suited for: Sports marketing, grassroots/youth sports and athlete-content agencies
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- PR & communications
- Events & experiential
Signal Opportunity · Strategic initiative
United Airlines: Strategic initiative
United reorganized its ad network, merging Kinective media sales with MileagePlus partnerships and moving the paid media team into MileagePlus marketing.
Best suited for: Loyalty/CRM, travel and retail-media agencies
- Digital marketing
- Paid media
- Email & CRM
Signal Opportunity · Strategic initiative
7th Avenue: Strategic initiative
LA modular furniture brand 7th Avenue opened a showroom in Baltimore's Harbor East as it expands on the East Coast.
Best suited for: Retail and local launch marketing agency.
- Brand & creative
- Digital marketing
- Paid media
- SEO
- Social media
- Content & video
- Events & experiential
Signal Opportunity · M&A or funding
Shamrock Capital / Saylor + Mutiny: M&A or funding
Shamrock took a majority stake (eight-figure investment) in social-first agency Saylor and will merge it with gaming agency Mutiny.
Best suited for: Social-first, gaming and fandom agencies
- Brand & creative
- Digital marketing
- Social media
Signal Opportunity · Strategic initiative
Credit Karma: Strategic initiative
Credit Karma launched the biggest campaign in its history, aimed at Gen Z, as it moves from 'credit score checker' to a full financial platform.
Best suited for: Fintech brand, lifecycle/CRM and Gen Z creator agencies
- Brand & creative
- Digital marketing
- Paid media
- SEO
- Social media
- Content & video
- Email & CRM
Signal Opportunity · New CMO
Wing: New CMO
Alphabet's drone-delivery unit Wing hired Minjae Ormes as head of marketing.
Best suited for: Consumer-tech launch, local-market and B2B2C (retail partner) agencies
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- Email & CRM
Signal Opportunity · M&A or funding
MSQ Group / January Digital: M&A or funding
PE-backed MSQ (UK) acquired US media agency January Digital (clients incl. Supergoop, Steve Madden, Amika); terms undisclosed.
Best suited for: Independent media / retail-focused agencies (exit planning)
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- PR & communications
- Web & app
- Email & CRM
- Research & strategy
Signal Opportunity · Strategic initiative
Macy's, e.l.f., Levi Strauss: Strategic initiative
Per WSJ via Marketing Brew, Macy's, e.l.f. and Levi Strauss have plans similar to Warby Parker's to direct tariff-refund dollars to marketing.
Best suited for: Retail, beauty and apparel performance/media agencies
- Digital marketing
- Paid media
- Social media
- Content & video
Signal Opportunity · New CMO
Sonos: New CMO
Former Wieden+Kennedy president Colleen DeCourcy recently joined Sonos as CMO.
Best suited for: Creator studios, production companies, freelance/talent networks; not AOR-seeking agencies
- Brand & creative
- Digital marketing
- Social media
- Content & video
Signal Opportunity · New CMO
Netflix: New CMO
Netflix parted ways with Pam Levine, VP of marketing and publicity for the US and Canada.
Best suited for: Entertainment marketing, publicity and social agencies
- Brand & creative
- Digital marketing
- Paid media
- Social media
- PR & communications
- Events & experiential
Signal Opportunity · New CMO
Converse: New CMO
Marketing Brew, citing an Adweek interview, refers to Rodney Rambo as 'former Converse CMO' after a controversial campaign that brought him threats.
Best suited for: Footwear/apparel brand and social agencies (verify first)
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- PR & communications
- Events & experiential
Signal Opportunity · Strategic initiative
Ferrero North America: Strategic initiative
Ferrero will run two Super Bowl 2027 ads (Nutella, Kinder Bueno) as part of a $50M 2027 sports-marketing investment in the US.
Best suited for: Sports marketing, experiential, social and shopper agencies
- Digital marketing
- Paid media
- Social media
- Events & experiential
Signal Opportunity · Strategic initiative
Aura: Strategic initiative
Aura launched its largest-ever campaign, 'Life Is Amazing, Remember That,' to reposition from 'gift for grandparents' to a private social network.
Best suited for: Consumer-tech brand + performance agencies, creator shops
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- Events & experiential
Signal Opportunity · New CMO
Red Lobster: New CMO
Andy Pitts named CMO, formalizing an interim role held since January; focus on customer relationships in restaurants and online.
Best suited for: CRM/loyalty, digital, restaurant brand agencies
- Brand & creative
- Digital marketing
- Paid media
- Content & video
- Email & CRM
Signal Opportunity · New CMO
Cava: New CMO
Cava named John Ludeke (ex-chief brand officer, Dr. Squatch) as CMO as the chain continues national expansion.
Best suited for: Social/creator, local-market launch, restaurant marketing agencies
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- Events & experiential
Signal Opportunity · New CMO
Albertsons Media Collective: New CMO
SVP Brian Monahan abruptly left Albertsons' retail media network; it now reports to CMO Emily Turner.
Best suited for: Retail media / commerce agencies, CPG shopper marketing
- Digital marketing
- Paid media
- Content & video
- PR & communications
- Research & strategy
Signal Opportunity · New CMO
Rocket Companies: New CMO
Eric Toda (ex-Snap, Meta, Nike, Airbnb) joined Rocket Companies as VP of digital brand under CMO Jonathan Mildenhall.
Best suited for: Social, digital brand and creator agencies
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
Signal Opportunity · New CMO
Spectrum: New CMO
Leaked memo: CMO Sharon Peters and CCO Adam Ray depart at year-end; CCO role eliminated; chief creative officer Simon Cassels covers marketing while a CMO search is underway.
Best suited for: Integrated creative, media, CX/retention and broadband-acquisition performance agencies
- Brand & creative
- Digital marketing
- Paid media
- Social media
- Content & video
- Email & CRM
- Research & strategy
- Events & experiential
Signal Opportunity · New CMO
Chipotle: New CMO
New chief brand officer Fernando Machado (ex-Burger King CMO) is behind an early campaign, the 'Big Ass Chipotle Bag', which is also the first work from new agency partner Gut.
Best suited for: Restaurant/QSR media, social and CRM agencies (non-creative slots)
- Brand & creative
- Digital marketing
- Social media
- Email & CRM
- Events & experiential
Signal Opportunity · Agency review
Southwest Airlines: Agency review
CMO Sabrina Callahan, eight months in, has added Foundation Media Partners to the agency roster to create entertainment and 'cultural moments beyond traditional ads', alongside the new 'Enter Airplane Mode' campaign and…
Best suited for: Entertainment/content, social and partnership agencies; travel-category specialists
- Digital marketing
- Social media
- Content & video
- Events & experiential
Signal Opportunity · New CMO
Mark43: New CMO
Public-safety tech company Mark43 tapped Alison Durant (ex-EngageSmart, LogMeIn, Oracle) as CMO.
Best suited for: B2B SaaS / demand-gen and public-sector specialist agencies
- Digital marketing
Signal Opportunity · Agency review
Coca-Cola: Agency review
Adweek reports Coca-Cola is looking for a new agency partner that can tie advertising back to performance and sales.
Best suited for: Performance/measurement-led creative or integrated agencies (large-scale); smaller shops can borrow the positioning
- Brand & creative
- Digital marketing
- Paid media
- Research & strategy